Marketing & Communications Manager - BioWorks

BioWorks is one of the four divisions of BioFirst Group, a global player in biological pest and disease control and bumblebee pollination. The Group offers a full range of IPM (Integrated Pest Monitoring) solutions, including beneficial insects, predatory mites, bumblebees, insect pathogenic nematodes, biopesticides, biostimulants, biofertilisers and inoculants as well as high-tech monitoring and scouting. BioFirst serves the horticultural market and the open field agricultural market, through four major brands: Biobest, BioWorks, Plant Products and Biotrop. 

BioWorks specializes in the development and marketing of advanced biopesticide and biostimulant solutions tailored for high-value crops. We are currently looking for a skilled and experienced Marketing and Communications Manager to spearhead and oversee our European marketing and communications efforts. This position will be pivotal in shaping and driving the strategic direction of BioWorks’ brand presence across Europe, North Africa, and the Middle East (EMEA), with the added goal of fostering brand growth on a global scale.

In this job you will tackle

Strategic planning and execution
Support and implement the marketing strategy that aligns with corporate goals, including market analysis, brand strategy, and competitive positioning.

Operational marketing & communications management
Execute marketing plans hands-on, managing day-to-day activities across multiple channels to ensure successful campaign delivery and performance.

Product marketing
Collaborate with product teams to create marketing campaigns that effectively communicate the value and benefits of our products globally.

Public relations and events
Manage all aspects of PR, including media outreach and event management. Organize and execute trade shows, webinars, and other promotional events to enhance brand visibility and engagement. This will also be for the BioWorks Division (global reach).

Digital marketing and lead generation
Oversee and support the digital marketing team efforts, including social media, content creation, and website optimization to drive lead generation and customer acquisition using CRM systems.

Internal communications
Craft and disseminate internal communications to foster an informed and engaged workforce across Group, divisions, and local subsidiaries.

What do we expect from you?

  • Master’s degree in marketing, communications, business administration, or related field.
  • Minimum of 10 years’ experience in marketing & communications, particularly in an international B2B environment.
  • Demonstrated ability to balance strategic thinking with hands-on operational management.
  • Exceptional organizational skills and the capability to manage multiple projects simultaneously.
  • Fluent in English and proficiency in one or more additional languages.
  • Strong project management qualities with excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and CRM software.

What can you expect from us?

  •  BioWorks offers you the opportunity to contribute to a more sustainable horticulture and open field specialty agriculture. Our joint efforts achieve double-digit annual growth, and we retain a continuous focus on sustainability as well as social responsibility initiatives.
  • A close-knit team of colleagues, each with their own domain of expertise, ensures a great atmosphere and a winning mentality.
  • In this position you are encouraged to take on a variety of responsibilities and autonomously steer your marketing campaigns.
  • You will receive a competitive salary package, complemented with extra benefits.

Sounds interesting?

Please respond by sending your resume to jobs@biobestgroup.com